California Skin Institute

Project Overview

As the Marketing Coordinator at California Skin Institute (CSI), I was responsible for developing and executing promotional strategies for both products and treatments. These efforts spanned social media promotions, video content, email marketing, and the creation of new landing pages, with a focus on increasing visibility and engagement across multiple platforms. By collaborating with cross-functional vendors, including copywriters and SEO experts, I helped launch various campaigns that enhanced CSI’s online presence, attracted new customers, and increased organic traffic to the website. The promotional efforts highlighted CSI’s comprehensive services, which include medical and cosmetic dermatology, plastic surgery, laser treatments, ARTAS hair transplants, body contouring, and aesthetician services.

Project Scope

Product Promotion

Managed and executed social media campaigns for CSI’s branded skincare lines, including creams, serums, acne treatments, and Colorscience products.
Designed consistent, organic posts to boost product visibility, drive sales, and increase engagement across social media platforms.

Treatments

Launched targeted social media campaigns (organic and paid) for services such as laser hair removal, aesthetician services, and CoolSculpting.
Created geo-targeted ads on Facebook and Instagram to drive local engagement and treatment bookings in specific regions.

Videos

Produced high-quality promotional videos featuring CSI’s top providers for both organic and paid audiences.
Tailored videos to resonate with regional markets, fostering trust and strengthening relationships between patients and providers.

Newsletters

Produced monthly newsletters offering skincare tips, product highlights, and promotional offers.
Collaborated with copywriters to create two SEO-optimized blogs per month, focused on cosmetic and dermatology services, which boosted CSI’s search engine rankings and organic website traffic.

Outcomes

The marketing efforts led to a significant increase in product visibility, online leads, and treatment bookings. Social media campaigns, both organic and paid, drove engagement and conversions for products and services alike. The collaboration on SEO-optimized blogs improved search engine rankings, resulting in a measurable boost in organic traffic. Video content promoted through social media ads enhanced patient-provider relationships within geo-targeted regions. Overall, these integrated marketing strategies significantly contributed to California Skin Institute’s growth, brand awareness, and customer engagement.