Social Media and Content Marketing Strategist 

As a social media manager in Silicon Valley, I work at the crossroads of AI, technology, and storytelling. I’m fascinated by how social platforms create direct connections between people and brands, and I love taking complex tech ideas and breaking them down into content that sparks conversations. Whether through executive thought leadership or posts that add value to someone’s feed, my goal is to make innovation feel approachable and engaging.

Over the past few years, I’ve led B2B social media strategies across LinkedIn, X, YouTube, instagram, TikTok and other emerging platforms. I take a hands-on approach, building editorial calendars, writing copy, producing visuals and video, testing new formats, diving into analytics, and coaching executives on how to show up authentically online. Experimenting, learning, and finding fresh ways to connect with people is where I thrive.

Beyond strategy and execution, I bring a mix of creativity, resilience, and analytical rigor. As a former cycle instructor, I know a thing or two about energizing groups and keep engagement high, skills that carry into high-stakes presentations and cross-functional projects. My early career in finance gave me the data-driven foundation to interpret numbers and turn insights into actionable strategies that deliver results.

I’m most energized when collaborating with teams shaping the future of AI and emerging technologies, finding that balance where creativity meets performance. If you’re passionate about AI, social media, or building B2B communities around innovation, let’s connect.

WORK EXPERIENCE

Social Media Manager (Contract)
Box, Inc. | Redwood City, CA
September 2024 – PRESENT

Digital Marketing Freelancer
Freelance Digital Marketing | San Jose, CA
October 2023 – December 2024

Senior Manager, Global Social Media
Marvell Technology, Inc. | Santa Clara, CA
September 2019 – September 2023 

Content Marketing Strategist (Contract)
Lifeworx Fitness | San Jose, CA
May 2019 – November 2019

Social Media Specialist (Contract)
Aulisa Medical USA, Inc. | Palo Alto, CA
March 2019 - May 2019

Marketing Coordinator
California Skin Institute | San Mateo, CA
August 2018 - March 2019

Financial Advisor
Northwestern Mutual | San Francisco, CA
May 2010 - July 2017

SKILLS

Professional Skills                
Digital Marketing Strategy, Global Social Media Marketing, Digital Advertising Strategy, Email Marketing, PPC Advertising, PPC Best Practices, Marketing Analytics, Content Marketing Strategy, Content Publishing, Editorial Calendar Ideation, Project Management, KPI Analytics, Audience Research, Competitive Analysis, Social Listening, Social Media Analytics, Social Media Trends, Emerging Channel Trends, Search Engine Optimization (SEO), Search Engine Marketing (SEM), A/B Testing, Demand Generation, Keyword Research.

Technical Skills                   
Adobe Audition, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Rush, Google Ads, YouTube Ads, Meta Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Threads, Lemon8, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Photography, Photo Editing, Graphic Design, Studio Lighting Design, Videography, Video Editing, Motion Graphics, Podcasting, SEMrush, Buffer, Hootsuite, Sprinklr, Sprout Social, Social Media Management Platforms, HTML/CSS.

CERTIFICATES

Google Digital Marketing & E-commerce Prof. Certificate
In progress

Google AI Essentials
In progress

Apple Search Ads Certification
Completed August 2024

Google Adwords Fundamentals
Completed June 2018

Google Adwords Mobile Certification
Completed July 2018

FITNESS & FUN

Cycle Instructor
CycleBar Los Gatos | Los Gatos, CA
Aug 2018 - Mar 2021

EDUCATION

University of San Francisco
B.S. Business Administration